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Day 1 – Registration

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East coast to west coast boy that was long flight.

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You’ve got to be pretty fit to wall up the hills each day.

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Day 2 – Morning Session

Yesterday was the start of the main talks of the IDSA conference held in beautiful San Francisco. The theme is year is ‘Connect’.

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Starting off ‘Connect’ Hans Rosling from gapminder gave a graphical presentation of publicaly available statistical data of many first and third world countries tracking trends and growth from the 60s to present day opening the audiences eyes with the comparison data analysis.

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Bill Moggridge was the main chair of these events acting as host to all the main stage Masonic theater presentation.

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Richard Seymour from SeymourPowell gave a presentation on some of their work on fuel cell motocycles but the highlight was their presentation on space tourism for Virgin Atlantic.

Here’s the animation of the Virgin Atlantic space tour.

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Martin Eberhard (founder) and Barney Hatt (lotus designer) showed us a preview of the Tesla Motor.

Here’s a video from ABC about the tesla motor that i found.

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Alex Steffen gave us a talk on imaging a future that works making us rethink how we can better sustain design.

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Day 2 – Afternoon Session

Afternoons were the break out session where members can wander the hall of the design gallery or venture into a huge variety of parallel sessions that will happen over the course of 3 days.

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Brief talk by a group called freedom machine. Providing a forum for disability. www.freedommachine.com

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Talk by Ted Kucklick on 10 things to know about medical design. Good resource at pubmed and ami.

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Philips gave a presentation on their work in india.

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A low cost, locally manufactured smokeless stove.

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Day 2 – Party

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First party was at Smart’s new office space.

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Then we hit the big party for the night which was at Astro.

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Day 3 – Morning Session

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Very strange presentation made by Anthony Dunne and Fiona Raby from the royal college of art’s interaction work.

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Hummm.

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Cool talk from Janine Benyus on Biomimicry. Nature inspired designs.

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Naoto Fukayama steps onto the stage.

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Naoto presents several pieces of his lifes work.

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Bill shows the audience a recent article on Naoto in the WSJ

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Last talk of the day was from Bruce Sterling the author.

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Day 3 – Eastman Lunch Session

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Free lunch by Eastman plastics and a talk by Yves Behar on Y water.

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Day 3 – Afternoon Session

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Hiroshi from MIT’s Tangible media group gave his presentation.

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Sam Lucente from HP steps onto stage with his presentation on a better experience the HP way.

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Bayer plastics gave a talk on sustainability by design.

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Then Hartmut Esslinger from Frog gave us his thoughts the Frog way on form follows emotion.

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Cat Chow a local artist gave the audience a preview of her work and a song.

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Day 3 – Party

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Core77 Party at the California College of Arts

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Only Beer is served.

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Loud and halve naked band members this band was wild.
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Crazy.

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Peeps from the party

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More peeps from the party

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Day 4 – Morning Session

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Stefano Marzano from Philips gave us an overview of Philips design, bounty + beauty.

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Yves Behar comes on with a presentation of his recent works

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Here’s a video from Ted were Sir Ken speaks on the same topic. Video way better than the one we took. Enjoy.

Vodpod videos no longer available.
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